Woodward Sports — Proposed Ecosystem

Audience & revenue funnel

This is a proposed journey, not measured conversion rates. Audiences can also watch, listen and buy directly on the platforms.

Discovery

YouTube • podcasts • social clips • search

Tracked links • UTM parametersProposed tracking standard

Woodward website

Show/team hubs, clear Watch / Listen paths and commercial calls to action

YouTube IFrame Player
Apple / Spotify linksVerify access

Watch / Listen

Continue viewing or listening on the existing distribution channels.

Email provider form / API
Provider to confirmVerify access

Email subscriber

An owned audience relationship; consent and signup success recorded.

Website form → server handler
Google Sheets APIVerify access

Sponsor lead

Capture enquiry details in a sponsor register for follow-up.

Shopify storefront links
Store reporting accessVerify access

Merchandise buyer

Existing store handles checkout; reconcile sales from authorized store reports.

Separate revenue lanes: YouTube platform income is earned on YouTube; sponsorship money comes from signed agreements and collections; merchandise money comes from store orders. A website visit does not equal revenue.

Content & publishing workflow

Keep long-form distribution working. Add a repeatable production and approval process around it.

Show recording + sponsor brief

Woodward supplies approved source media and promised placements.

Source-file handoffManual production initially

Clips, captions and article drafts

Named editor prepares assets. Woodward reviews content and sponsor requirements.

Woodward content approvalHuman decision

Metricool Advanced

Approved social drafts and calendar.

Metricool native integrations
API / web-app entry testedVerify access

Social channels

Publish supported formats to connected accounts. Log failures and approved manual retries.

YouTube Studio

Approved long-form show upload.

Native YouTube publishingVerify access

YouTube channel

Keep existing shows and monetization. Channel access remains to verify.

Existing podcast host

Approved audio + episode details.

Podcast host → RSS feed
Host to confirmVerify access

Podcast directories

Apple Podcasts / Spotify distribution; host-specific workflow must be checked.

Website CMS

Approved article + embeds.

CMS publishing integration
CMS choice to confirmVerify access

Website show / article page

A consistent template connects the show, sponsor, newsletter and related content.

Metricool is the social scheduling layer. It does not replace the podcast host, website CMS, editorial team or sponsor contract register. Native publishing with recorded approval is the fallback.

Sponsor sales

A proposed stage sequence, not a forecast. Billing milestones follow the signed agreement and can occur before delivery.

Sponsor enquiry

Capture the requested campaign and contact.

Website form → server handler → Google Sheets APIVerify access

Qualify budget + inventory

Confirm audience fit, dates, available placements and requirements.

Owner review + sponsor register updateManual decision

Approve proposal

Agree deliverables, reporting definitions, scope and price.

Proposal / e-sign provider to confirmHuman approval before send

Signed agreement

Assign sponsor_id and campaign_id; record billing schedule.

Google Sheets API / approved agreement entryVerify access

Fulfill + verify placements

Episode URLs, reviewed ad-read timestamps and agreed metrics.

Delivery register + native analyticsReviewed evidence

Reconcile billing + renew

Track contracted, invoiced and collected separately; discuss the next campaign.

Accounting export / API TBD → reviewed sponsor reportManual fallback available

The platform names shown are proposed integration choices. No proposal, invoice, payment request or sponsor message is sent automatically by this map.

Reporting ecosystem

Source data flows into a proposed hosted reporting service. The service reconciles records before anyone shares a sponsor report.

Sponsor register

Agreements, agreed placements and approved invoice/payment records.

Google Sheets API
Approved CSV importVerify access

YouTube analytics

Views, watch time and estimated platform revenue.

YouTube Analytics API
Authorized OAuth accessVerify access

Website events

Google tag / Google Tag Manager collects agreed events into GA4.

GA4 Data API
Read reporting dataVerify access

Social performance

Connected-channel and post metrics in Metricool.

Metricool API
CSV export fallbackVerify access

Podcast performance

Episode metrics; dynamic ad-delivery logs when applicable.

Podcast-host export / API
Host to confirmVerify access

Hosted reporting service

Proposed custom layer • hosting vendor TBD. Join campaign, sponsor and content IDs; preserve source, period and refresh status.

Reconciliation + report generationProposed custom workflow

Internal review

Check commercial totals, delivered placements, timestamps and metric definitions. Resolve missing evidence.

Reviewed report export / controlled shareHuman approval before sharing

Sponsor report → renewal discussion

Delivered / missed placements; audience results; attributable actions where supported. No unsupported ROI or unique-reach claims.

Ad-mention evidence

Show what ran, where it ran, and who verified it.

Authorized media

Owned show audio or captions.

YouTube Captions API / source uploadVerify permission + availability

Transcript candidates

Transcription provider TBD; match sponsor names and aliases.

Timestamped candidate matchesProposed custom processing

Human verification

Confirm the agreed ad read occurred; distinguish incidental mentions.

Google Sheets APIAuthorized write after review

Delivery register

Episode URL, timestamp, sponsor ID and fulfilled / missing / needs-review status.

Register feeds reporting serviceProposed connection

Read the proof steps left to right. Dynamic podcast inserts can differ by listener and time: a base episode recording cannot prove every served ad. Use the host’s ad-delivery logs. Metricool API field coverage and all account access must be tested. YouTube revenue remains an estimate, separate from sponsor cash.

Workshop flow 01

Social acquisition & tracking

Fill in the actual channels, tools and owners together. These boxes are prompts, not installed integrations.

Social content

Which shows and clips bring new people in? Where are they posted?

Publishing & approvalCurrent tool: ______ · Owner: ______

Audience action

Watch another video, visit the site, subscribe, join email, or enquire?

Link & measurementTracking method: ______ · Destination: ______

Useful result

Which actions count as success, and where can the team see them today?

Discuss: What should stay inside the social platform? Where would Woodward want an owned audience relationship? Which figures can be checked now?

Workshop flow 02

YouTube viewing journey

Map a real show's viewer path before deciding what the website should add.

Discovery

How does someone find a Woodward video: search, Shorts, social, recommendations, or the website?

Video destinationChannel / show: ______ · Entry point: ______

Watch & continue

What should the viewer do next: another video, subscribe, visit a show page, or join email?

Measurement handoffAvailable YouTube reports: ______ · Site events: ______

Value to Woodward

Which outcomes matter most: engaged viewers, returning viewers, subscribers, sponsor exposure, or owned leads?

Discuss: Which numbers come from YouTube, which come from the website, and which cannot be connected to a person without their consent?

Workshop flow 03

Advertiser value & monetization

Trace one real campaign from promise to evidence, reporting and payment.

What was sold?

Sponsor, placement, dates, show, deliverables and agreed price.

Agreement & ownerSource of truth: ______ · Owner: ______

What ran?

Record links, timestamps, impressions or delivery logs, with human review for spoken reads.

Reporting & attributionEvidence available: ______ · Missing: ______

What was earned?

Keep contracted value, invoiced amount, collected cash, and estimated platform revenue separate.

Discuss: What proof would satisfy the advertiser? Which outcomes can be attributed, and which are only directional signals?